{
  "id": "BRD-003",
  "slug": "brd-003",
  "title": "Legal name must carry its exact entity suffix as filed",
  "statement": "The registered legal name must include the entity suffix exactly as filed — no abbreviation, expansion, or omission.",
  "rationale": "Vetting matches your legal name against the IRS record as a string, so \"Acme Coffee Company\" does not match \"Acme Coffee Co\" and neither matches \"Acme Coffee\". Businesses reliably enter the name they use day to day rather than the one on their formation documents, and the resulting mismatch reads as a failed identity check rather than a typo.",
  "layer": "BRAND",
  "layerSlug": "brand",
  "object": "brand.company_name",
  "severity": "BLOCKING",
  "detectability": [
    "AI_FORM"
  ],
  "failureClass": "RETRY_FIELD",
  "authorities": [
    "TCR",
    "Twilio",
    "Telnyx",
    "Bandwidth"
  ],
  "applicabilityText": "Applies to every 10DLC registration.",
  "universal": true,
  "remediation": "Copy the legal name character for character from your IRS CP-575 letter or formation documents, including the suffix and its punctuation. Put the everyday name in the brand display name field instead.",
  "example": "Legal name: \"Acme Coffee Co, LLC\" · Display name: \"Acme Coffee\"",
  "pitfalls": [
    "Dropping the comma before LLC, or writing \"Incorporated\" where the filing says \"Inc.\", are both real mismatches."
  ],
  "phase": "approval",
  "automated": true,
  "url": "https://ekas.io/rules/10dlc/brand/brd-003/",
  "markdown": "https://ekas.io/rules/10dlc/brand/brd-003.md",
  "registry": "https://ekas.io/rules/10dlc/",
  "updated": "2026-07-25",
  "licence": "CC BY 4.0 — https://creativecommons.org/licenses/by/4.0/"
}