# BRD-007 — TCR takes only the first line of the IRS-registered name

> On a submission that goes to TCR directly, the company name is the first line of the IRS-registered name and nothing after it.

- **Rule ID:** BRD-007
- **Layer:** Brand (`BRAND`)
- **Checks:** `brand.company_name`
- **Severity:** HIGH — Rejected by at least one carrier or provider, and a common cause of failure at the rest.
- **When it bites:** Gates approval — get this wrong and registration is refused
- **How it is detected:** AI judgement over the submitted form
- **Fix type:** Fix the field — a better value in the form clears it
- **Required by:** TCR
- **Applies:** Applies to every 10DLC registration.
- **Canonical URL:** https://ekas.io/rules/10dlc/brand/brd-007/

## Why this rule exists

TCR's CSP User Guide asks for the first line where Twilio asks for all of them, so the same IRS letter yields two different correct answers depending on where the registration is filed. A team that standardised on one form and then changed provider gets a name mismatch on a value that was right last month, which is a genuinely baffling rejection.

## How to fix it

For a direct TCR submission, take the first line of the IRS-registered name only. Done when the field matches line one of the letter exactly, with no continuation appended.

## Example of a compliant value

```text
company_name: Acme Coffee Co, LLC — the first line, where the letter continues "& Roasting Company" on line two
```

## Notes

Conditional on the submission target, and NOT tagged with `providers` because TCR is the registry every route ends at rather than a provider we can select. The condition lives in the criteria instead, which open with a PASS boundary. In direct conflict with BRD-006 (Twilio); the catalog says explicitly not to merge them, because the two predicates disagree on the same input.