{
  "id": "BRD-008",
  "slug": "brd-008",
  "title": "Legal name must not carry an appended personal name or role",
  "statement": "The legal name field must contain only the entity name — not a contact person or role suffix appended to it.",
  "rationale": "Registration forms elsewhere often combine entity and contact, so people paste strings like \"ACME LLC Theresa Lopez - MBR\" into the legal name. That never matches the IRS record, and because the entity name is present inside the string it looks correct at a glance.",
  "layer": "BRAND",
  "layerSlug": "brand",
  "object": "brand.company_name",
  "severity": "BLOCKING",
  "detectability": [
    "DETERMINISTIC"
  ],
  "failureClass": "RETRY_FIELD",
  "authorities": [
    "TCR",
    "Twilio"
  ],
  "applicabilityText": "Applies to every 10DLC registration.",
  "universal": true,
  "remediation": "Remove everything after the entity suffix. The contact person belongs in the brand contact fields, not in the legal name.",
  "example": "Legal name: \"Acme Coffee Co, LLC\" — not \"Acme Coffee Co, LLC Jane Doe - MBR\"",
  "phase": "approval",
  "automated": true,
  "url": "https://ekas.io/rules/10dlc/brand/brd-008/",
  "markdown": "https://ekas.io/rules/10dlc/brand/brd-008.md",
  "registry": "https://ekas.io/rules/10dlc/",
  "updated": "2026-07-25",
  "licence": "CC BY 4.0 — https://creativecommons.org/licenses/by/4.0/"
}