{
  "id": "BRD-025",
  "slug": "brd-025",
  "title": "The issuing country must be declared, and must match the country of registration",
  "statement": "einIssuingCountry must be a valid ISO-3166 alpha-2 code and must equal the country the business is registered in.",
  "rationale": "TCR defaults this field to US when it is left unset, so a foreign brand that omits it is silently looked up in the US registers and fails as an unverifiable business rather than as a missing field. The default is the trap: the registration looks complete, and the one field that would have routed it correctly is the one nobody filled in.",
  "layer": "BRAND",
  "layerSlug": "brand",
  "object": "brand.ein_issuing_country + brand.country",
  "severity": "BLOCKING",
  "detectability": [
    "DETERMINISTIC"
  ],
  "failureClass": "RETRY_FIELD",
  "authorities": [
    "TCR",
    "AWS",
    "Klaviyo"
  ],
  "codes": [
    {
      "provider": "TCR",
      "code": "501",
      "remediable": true
    }
  ],
  "applicabilityText": "Applies to every 10DLC registration.",
  "universal": true,
  "remediation": "Set einIssuingCountry to the two-letter code of the country that issued the identifier, and make sure the brand country matches it. Done when both fields hold the same ISO-3166 alpha-2 code, in upper case.",
  "example": "ein_issuing_country: US · country: US — or GB and GB for a UK company number",
  "pitfalls": [
    "A US subsidiary of a foreign parent registers with US and its own EIN. The issuing country follows the identifier, not the head office."
  ],
  "phase": "approval",
  "automated": true,
  "url": "https://ekas.io/rules/10dlc/brand/brd-025/",
  "markdown": "https://ekas.io/rules/10dlc/brand/brd-025.md",
  "registry": "https://ekas.io/rules/10dlc/",
  "updated": "2026-07-25",
  "licence": "CC BY 4.0 — https://creativecommons.org/licenses/by/4.0/"
}