{
  "id": "BRD-040",
  "slug": "brd-040",
  "title": "Entity type must be one of the five supported values",
  "statement": "entityType must be exactly one of PRIVATE_PROFIT, PUBLIC_PROFIT, NON_PROFIT, GOVERNMENT or SOLE_PROPRIETOR.",
  "rationale": "Entity type decides which verification path runs, which use cases are available, and which other fields are mandatory, so a value outside the enum does not degrade gracefully — it rejects at the API boundary before any of that is evaluated. Integrations produce this by mapping an internal CRM value straight through.",
  "layer": "BRAND",
  "layerSlug": "brand",
  "object": "brand.entity_type",
  "severity": "BLOCKING",
  "detectability": [
    "DETERMINISTIC"
  ],
  "failureClass": "RETRY_FIELD",
  "authorities": [
    "TCR",
    "AWS",
    "Bandwidth",
    "Twilio"
  ],
  "applicabilityText": "Applies to every 10DLC registration.",
  "universal": true,
  "remediation": "Set entityType to one of the five values exactly, in upper case with underscores. Done when the submitted string is character-identical to one of them.",
  "example": "entity_type: PRIVATE_PROFIT",
  "pitfalls": [
    "LLC, Corporation and Partnership are legal forms rather than entity types — nearly all of them register as PRIVATE_PROFIT."
  ],
  "phase": "approval",
  "automated": true,
  "url": "https://ekas.io/rules/10dlc/brand/brd-040/",
  "markdown": "https://ekas.io/rules/10dlc/brand/brd-040.md",
  "registry": "https://ekas.io/rules/10dlc/",
  "updated": "2026-07-25",
  "licence": "CC BY 4.0 — https://creativecommons.org/licenses/by/4.0/"
}