{
  "id": "BRD-042",
  "slug": "brd-042",
  "title": "A non-US organisation registers as private for profit",
  "statement": "A brand whose country of registration is not the US must be PRIVATE_PROFIT — GOVERNMENT and NON_PROFIT are US-only classifications.",
  "rationale": "The non-profit and government paths verify against US registers — the IRS exempt-organisation file, US government domains — so a foreign charity selecting NON_PROFIT is checked against a database it cannot appear in and fails for looking fraudulent rather than foreign. Registering as PRIVATE_PROFIT is not a demotion; it is the only classification the verification chain can actually resolve.",
  "layer": "BRAND",
  "layerSlug": "brand",
  "object": "brand.entity_type + brand.country",
  "severity": "BLOCKING",
  "detectability": [
    "DETERMINISTIC"
  ],
  "failureClass": "RETRY_FIELD",
  "authorities": [
    "TCR",
    "AWS"
  ],
  "applicabilityText": "Applies to every 10DLC registration.",
  "universal": true,
  "remediation": "Set entityType to PRIVATE_PROFIT and supply the home country's business registration number. Done when the entity type is PRIVATE_PROFIT and the identifier is the one that country issues.",
  "example": "entity_type: PRIVATE_PROFIT · country: GB · identifier: the UK company number",
  "pitfalls": [
    "A foreign non-profit that holds a US EIN can register as NON_PROFIT on the strength of it — the test is the US tax record, not where the charity operates."
  ],
  "notes": "Also discharges BRD-052, which states the same requirement from the non-profit side: NON_PROFIT is available only to a US-based organisation or one holding a US EIN. The check already carries that exception, so the two are one rule rather than two.",
  "catalogIds": [
    "BRD-052"
  ],
  "phase": "approval",
  "automated": true,
  "url": "https://ekas.io/rules/10dlc/brand/brd-042/",
  "markdown": "https://ekas.io/rules/10dlc/brand/brd-042.md",
  "registry": "https://ekas.io/rules/10dlc/",
  "updated": "2026-07-25",
  "licence": "CC BY 4.0 — https://creativecommons.org/licenses/by/4.0/"
}