{
  "id": "BRD-043",
  "slug": "brd-043",
  "title": "The business-type field takes its own enum, not the entity type",
  "statement": "Where a business_type is declared, it must be one of Co-operative, Corporation, Limited Liability Corporation, Non-profit Corporation or Partnership.",
  "rationale": "This is a second classification field with a different vocabulary from entityType, on the same form, describing the same company. Populating it from the entity type — PRIVATE_PROFIT, NON_PROFIT — produces values that are not in its enum, and the submission fails validation on a field the user believed they had already answered further up the page.",
  "layer": "BRAND",
  "layerSlug": "brand",
  "object": "brand.business_type",
  "severity": "BLOCKING",
  "detectability": [
    "DETERMINISTIC"
  ],
  "failureClass": "RETRY_FIELD",
  "authorities": [
    "Twilio"
  ],
  "codes": [
    {
      "provider": "Twilio",
      "code": "30701",
      "remediable": true
    }
  ],
  "applicabilityText": "Applies to every 10DLC registration.",
  "universal": true,
  "remediation": "Set business_type to the legal form of the company — an LLC is \"Limited Liability Corporation\", an Inc is \"Corporation\" — and leave entityType as the TCR classification. Done when the two fields hold values from their own lists rather than from each other's.",
  "example": "business_type: Limited Liability Corporation · entity_type: PRIVATE_PROFIT — for Acme Coffee Co, LLC",
  "notes": "Twilio Trust Hub carries this field and TCR does not, so it is checked only where it is populated: a registration that never declares one passes. Where the submission target is Twilio the field is mandatory, and the check says so rather than passing silently.",
  "phase": "approval",
  "automated": true,
  "url": "https://ekas.io/rules/10dlc/brand/brd-043/",
  "markdown": "https://ekas.io/rules/10dlc/brand/brd-043.md",
  "registry": "https://ekas.io/rules/10dlc/",
  "updated": "2026-07-25",
  "licence": "CC BY 4.0 — https://creativecommons.org/licenses/by/4.0/"
}