# BRD-044 — Changing an identity field re-runs verification, and costs the fee again

> Any change to entity type, EIN, EIN issuing country or legal name re-runs brand verification and resets the identity status.

- **Rule ID:** BRD-044
- **Layer:** Brand (`BRAND`)
- **Checks:** `brand.entity_type + brand.ein + brand.ein_issuing_country + brand.company_name`
- **Severity:** HIGH — Rejected by at least one carrier or provider, and a common cause of failure at the rest.
- **When it bites:** Gates approval — get this wrong and registration is refused
- **How it is detected:** Deterministic (settled in code from the submitted values)
- **Fix type:** Wait on an external system or a required interval
- **Required by:** Vonage, TCR, Twilio
- **Applies:** Applies to every 10DLC registration.
- **Canonical URL:** https://ekas.io/rules/10dlc/brand/brd-044/

## Why this rule exists

These four fields are the identity itself, so editing one is not a correction to a verified brand — it is a new claim about who the business is, and the registry treats it that way: the status drops back, the fee is charged again, and any completed vet expires with it. Teams fixing a typo in a legal name are routinely surprised to find a working brand back in UNVERIFIED and their campaigns blocked behind it.

## How to fix it

Batch every identity correction into one edit rather than making them one at a time — each round trip charges the verification fee again. Expect the brand to return to UNVERIFIED and campaign registration to be blocked until it clears, and do not schedule the change on the day of a send.

## Check this yourself

**Are all of your identity corrections — entity type, EIN, EIN country, legal name — batched into a single edit, made on a day you are not sending?**

1. List every identity field you intend to change and make them in one operation. Each separate round trip charges the verification fee again.
2. Expect the brand to drop to UNVERIFIED and campaign registration to be blocked until it clears, and expect any completed external vet to expire with it.

*What wrong looks like:* A typo in the legal name is fixed on a Friday. A working brand is back in UNVERIFIED, its vet has expired, its campaigns are blocked, and the fee has been charged twice.

## Notes

Absorbs OPS-343, which states the same trigger together with its two consequences: the identity reset, and the vet expiry that BRD-222 covers. The re-verification itself happens at the registry and takes as long as it takes — what the user has to do is time the change deliberately and be ready to re-order any external vet that expires with it.