{
  "id": "BRD-051",
  "slug": "brd-051",
  "title": "Russell 3000 membership sets the starting carrier class",
  "statement": "A verified public brand on the Russell 3000 starts at the top carrier classes; one that is not starts at the bottom until it is vetted.",
  "rationale": "The same PUBLIC_PROFIT classification produces very different throughput depending on an index membership nobody is asked about, so two public companies register identically and one can send a hundred times more than the other. Knowing which side you are on before launch is the difference between planning an external vet and discovering mid-campaign that the throughput is not there.",
  "layer": "BRAND",
  "layerSlug": "brand",
  "object": "brand.company_name + the Russell 3000 list",
  "severity": "MEDIUM",
  "detectability": [
    "EXTERNAL_DATA"
  ],
  "failureClass": "TERMINAL_EXTERNAL",
  "authorities": [
    "TCR",
    "T-Mobile",
    "AT&T",
    "Infobip",
    "Bandwidth"
  ],
  "applicability": {
    "entityTypes": [
      "PUBLIC_PROFIT"
    ]
  },
  "applicabilityText": "Applies when the brand is a public company.",
  "universal": false,
  "remediation": "Check whether the company is a current Russell 3000 constituent. If it is not, plan an external vet into the launch schedule rather than assuming the public classification is enough — the starting class without one is the lowest tier, not the highest.",
  "notes": "Informational rather than a rejection: nothing fails on this. The user checks the current constituent list themselves — it is published annually and reconstituted each June — and uses the answer to decide whether to buy a vet before launch.",
  "phase": "approval",
  "automated": false,
  "attestation": {
    "question": "Is this company a current Russell 3000 constituent?",
    "howToCheck": [
      "Check the published constituent list — it is reconstituted each June, so a company can drop off without anyone noticing.",
      "If it is not on the list, plan an external vet into the launch schedule: the starting class without one is the lowest tier, not the highest."
    ],
    "failureLooksLike": "Two public companies register identically and one can send a hundred times more than the other. Nothing fails; the throughput simply is not there when the campaign goes live."
  },
  "url": "https://ekas.io/rules/10dlc/brand/brd-051/",
  "markdown": "https://ekas.io/rules/10dlc/brand/brd-051.md",
  "registry": "https://ekas.io/rules/10dlc/",
  "updated": "2026-07-25",
  "licence": "CC BY 4.0 — https://creativecommons.org/licenses/by/4.0/"
}