{
  "id": "BRD-055",
  "slug": "brd-055",
  "title": "Non-profit classification must be consistent across every field",
  "statement": "A non-profit brand must be marked as non-profit consistently across entity type, vertical, and any company-type field.",
  "rationale": "The three fields feed different downstream systems, and a brand marked NON_PROFIT with a commercial vertical produces a registration that contradicts itself. Charity and political use-case eligibility both key off this classification, so an inconsistency blocks the use cases the organisation actually needs.",
  "layer": "BRAND",
  "layerSlug": "brand",
  "object": "brand.entity_type + brand.vertical",
  "severity": "HIGH",
  "detectability": [
    "AI_FORM"
  ],
  "failureClass": "RETRY_FIELD",
  "authorities": [
    "TCR",
    "Twilio",
    "Infobip"
  ],
  "applicability": {
    "entityTypes": [
      "NON_PROFIT"
    ]
  },
  "applicabilityText": "Applies when the brand is a non-profit.",
  "universal": false,
  "remediation": "Set the vertical to the non-profit / NGO value alongside the NON_PROFIT entity type, and declare the tax-exempt status on the brand record.",
  "example": "Entity type: NON_PROFIT · Vertical: NGO · Tax exempt status: 501(c)(3)",
  "phase": "approval",
  "automated": true,
  "url": "https://ekas.io/rules/10dlc/brand/brd-055/",
  "markdown": "https://ekas.io/rules/10dlc/brand/brd-055.md",
  "registry": "https://ekas.io/rules/10dlc/",
  "updated": "2026-07-25",
  "licence": "CC BY 4.0 — https://creativecommons.org/licenses/by/4.0/"
}