{
  "id": "BRD-068",
  "slug": "brd-068",
  "title": "Sole proprietor brand name must be a person, not a company",
  "statement": "The sole proprietor brand name must be the individual’s first and last name — never an LLC, Inc, Corp or other registered entity name.",
  "rationale": "A sole proprietor is a natural person, so the brand name is a person's name. A corporate suffix proves a registered entity exists behind it, which means the business qualifies for — and is required to use — the standard tier instead.",
  "layer": "BRAND",
  "layerSlug": "brand",
  "object": "brand.company_name",
  "severity": "BLOCKING",
  "detectability": [
    "DETERMINISTIC"
  ],
  "failureClass": "RETRY_FIELD",
  "authorities": [
    "TCR",
    "Twilio"
  ],
  "codes": [
    {
      "provider": "Twilio",
      "code": "30914",
      "remediable": true
    }
  ],
  "applicability": {
    "entityTypes": [
      "SOLE_PROPRIETOR"
    ]
  },
  "applicabilityText": "Applies when the brand is a sole proprietor.",
  "universal": false,
  "remediation": "Enter the individual’s legal first and last name. A business name with a corporate suffix means the entity is not a sole proprietor for 10DLC purposes — register it as a standard brand.",
  "example": "Brand name: Jane Doe",
  "catalogIds": [
    "BRD-069"
  ],
  "phase": "approval",
  "automated": true,
  "url": "https://ekas.io/rules/10dlc/brand/brd-068/",
  "markdown": "https://ekas.io/rules/10dlc/brand/brd-068.md",
  "registry": "https://ekas.io/rules/10dlc/",
  "updated": "2026-07-25",
  "licence": "CC BY 4.0 — https://creativecommons.org/licenses/by/4.0/"
}