{
  "id": "BRD-076",
  "slug": "brd-076",
  "title": "Changing the mobile number re-runs the verification",
  "statement": "Any change to the sole-proprietor mobile number reverts the brand to UNVERIFIED and requires the OTP to be run again.",
  "rationale": "The number is the identity, so replacing it is a new identity claim rather than a contact-details update — the status drops and campaigns under the brand stop being registrable until a fresh YES arrives. People change it for entirely ordinary reasons, usually because they switched phones or mistyped a digit, and nothing warns them that a verified brand is about to go back in the queue.",
  "layer": "BRAND",
  "layerSlug": "brand",
  "object": "brand.mobile_phone",
  "severity": "BLOCKING",
  "detectability": [
    "DETERMINISTIC"
  ],
  "failureClass": "TERMINAL_EXTERNAL",
  "authorities": [
    "TCR"
  ],
  "applicability": {
    "entityTypes": [
      "SOLE_PROPRIETOR"
    ]
  },
  "applicabilityText": "Applies when the brand is a sole proprietor.",
  "universal": false,
  "remediation": "Make the change with the new handset in hand, and expect a fresh verification text immediately. Do not change the number while a campaign is being reviewed — the brand will drop to UNVERIFIED underneath it.",
  "notes": "We can see that the number is being changed; we cannot see whether the new OTP was answered, which is BRD-075. What the user has to do is treat this as a re-verification rather than an edit, and schedule it accordingly.",
  "phase": "approval",
  "automated": true,
  "attestation": {
    "question": "Is the new handset in the owner's hand right now, and is there no campaign under review?",
    "howToCheck": [
      "Treat this as a re-verification rather than a contact-details edit: the brand drops to UNVERIFIED the moment the number changes.",
      "Make the change with the owner present, expect the verification text immediately, and check no campaign is mid-review — it will be judged against an unverified brand."
    ],
    "failureLooksLike": "A digit is corrected on a verified brand mid-week. The status drops, campaign registration stops, and nothing warned that a working brand was going back into the queue."
  },
  "url": "https://ekas.io/rules/10dlc/brand/brd-076/",
  "markdown": "https://ekas.io/rules/10dlc/brand/brd-076.md",
  "registry": "https://ekas.io/rules/10dlc/",
  "updated": "2026-07-25",
  "licence": "CC BY 4.0 — https://creativecommons.org/licenses/by/4.0/"
}