{
  "id": "BRD-091",
  "slug": "brd-091",
  "title": "A complete physical business address is required",
  "statement": "Street, city, state or region, postal code and a two-letter country must all be populated.",
  "rationale": "The address is matched component by component against the registration record, so a missing component is not a partial match — it is a failed one. Half-filled addresses come from integrations that map a single free-text address string into the first field and leave the rest empty.",
  "layer": "BRAND",
  "layerSlug": "brand",
  "object": "brand.street + city + state + postal_code + country",
  "severity": "BLOCKING",
  "detectability": [
    "DETERMINISTIC"
  ],
  "failureClass": "RETRY_FIELD",
  "authorities": [
    "AWS",
    "TCR",
    "Bandwidth"
  ],
  "applicabilityText": "Applies to every 10DLC registration.",
  "universal": true,
  "remediation": "Populate all five components separately, matching the address on your IRS letter or business registration. Done when each field holds its own value rather than one field holding the whole address.",
  "example": "street: 1240 Mission St, Suite 400 · city: San Francisco · state: CA · postal_code: 94103 · country: US",
  "pitfalls": [
    "Where the registered address carries a suite number, omitting it is a component mismatch even though the post would arrive."
  ],
  "phase": "approval",
  "automated": true,
  "url": "https://ekas.io/rules/10dlc/brand/brd-091/",
  "markdown": "https://ekas.io/rules/10dlc/brand/brd-091.md",
  "registry": "https://ekas.io/rules/10dlc/",
  "updated": "2026-07-25",
  "licence": "CC BY 4.0 — https://creativecommons.org/licenses/by/4.0/"
}