{
  "id": "BRD-093",
  "slug": "brd-093",
  "title": "The address must match the registration record component by component",
  "statement": "The registered address must match the address on the IRS or national registration record exactly, including abbreviation style.",
  "rationale": "The address is compared as a set of strings rather than resolved as a place, so \"1240 Mission Street\" against a record holding \"1240 Mission St\" is a failed component and therefore a failed address. Every business writes its own address the way it looks best on a letterhead, and the registration record was typed once, years ago, by somebody else.",
  "layer": "BRAND",
  "layerSlug": "brand",
  "object": "brand.street … brand.postal_code",
  "severity": "BLOCKING",
  "detectability": [
    "EXTERNAL_DATA"
  ],
  "failureClass": "TERMINAL_EXTERNAL",
  "authorities": [
    "Telnyx",
    "TCR",
    "HighLevel"
  ],
  "codes": [
    {
      "provider": "Twilio",
      "code": "30795",
      "remediable": true
    }
  ],
  "applicabilityText": "Applies to every 10DLC registration.",
  "universal": true,
  "remediation": "Copy the address from the IRS letter or the registry extract rather than from the website, keeping its abbreviations exactly — St or Street, Ste or Suite, whichever the record uses. Done when every component is character-identical to the record.",
  "notes": "Absorbs BRD-094, which states how the comparison is made rather than a separate requirement. We hold no registration record to compare against, so this is the one check the user has to run by eye: put the letter next to the form and read the two addresses line by line, including the abbreviations, before submitting.",
  "catalogIds": [
    "BRD-094"
  ],
  "phase": "approval",
  "automated": false,
  "attestation": {
    "question": "Is every component of the address character-identical to the address on the IRS letter or registry extract, abbreviations included?",
    "howToCheck": [
      "Put the letter next to the form and read the two addresses line by line — this is the one check that has to be done by eye.",
      "Match the record's abbreviation style exactly: St or Street, Ste or Suite, whichever it uses.",
      "Copy from the letter, never from the website — the website is written to look good on a letterhead."
    ],
    "failureLooksLike": "\"1240 Mission Street\" against a record holding \"1240 Mission St\". One failed component is a failed address; the comparison never resolves it as a place."
  },
  "url": "https://ekas.io/rules/10dlc/brand/brd-093/",
  "markdown": "https://ekas.io/rules/10dlc/brand/brd-093.md",
  "registry": "https://ekas.io/rules/10dlc/",
  "updated": "2026-07-25",
  "licence": "CC BY 4.0 — https://creativecommons.org/licenses/by/4.0/"
}