{
  "id": "BRD-096",
  "slug": "brd-096",
  "title": "Brand address must be a physical address, not a PO box",
  "statement": "The registered business address must be a street address; PO boxes are rejected.",
  "rationale": "The registered address is meant to locate a real operating business, and a PO box locates a mailbox. It is a cheap, mechanical check that providers apply consistently, so it rejects reliably.",
  "layer": "BRAND",
  "layerSlug": "brand",
  "object": "brand.street",
  "severity": "BLOCKING",
  "detectability": [
    "DETERMINISTIC"
  ],
  "failureClass": "RETRY_FIELD",
  "authorities": [
    "Telnyx",
    "Sinch",
    "Infobip",
    "AWS"
  ],
  "applicabilityText": "Applies to every 10DLC registration.",
  "universal": true,
  "remediation": "Provide the physical street address where the business actually operates, including suite or unit number. If you work from home and prefer not to publish it, use a registered agent or coworking address that receives mail — but it must be a street address, not a PO box or mailbox service.",
  "example": "123 Market St, San Francisco, CA 94103",
  "phase": "approval",
  "automated": true,
  "url": "https://ekas.io/rules/10dlc/brand/brd-096/",
  "markdown": "https://ekas.io/rules/10dlc/brand/brd-096.md",
  "registry": "https://ekas.io/rules/10dlc/",
  "updated": "2026-07-25",
  "licence": "CC BY 4.0 — https://creativecommons.org/licenses/by/4.0/"
}