# BRD-096 — Brand address must be a physical address, not a PO box

> The registered business address must be a street address; PO boxes are rejected.

- **Rule ID:** BRD-096
- **Layer:** Brand (`BRAND`)
- **Checks:** `brand.street`
- **Severity:** BLOCKING — Breaking this rule gets the submission rejected outright.
- **When it bites:** Gates approval — get this wrong and registration is refused
- **How it is detected:** Deterministic (settled in code from the submitted values)
- **Fix type:** Fix the field — a better value in the form clears it
- **Required by:** Telnyx, Sinch, Infobip, AWS
- **Applies:** Applies to every 10DLC registration.
- **Canonical URL:** https://ekas.io/rules/10dlc/brand/brd-096/

## Why this rule exists

The registered address is meant to locate a real operating business, and a PO box locates a mailbox. It is a cheap, mechanical check that providers apply consistently, so it rejects reliably.

## How to fix it

Provide the physical street address where the business actually operates, including suite or unit number. If you work from home and prefer not to publish it, use a registered agent or coworking address that receives mail — but it must be a street address, not a PO box or mailbox service.

## Example of a compliant value

```text
123 Market St, San Francisco, CA 94103
```