{
  "id": "BRD-098",
  "slug": "brd-098",
  "title": "Register the company address, not the branch you work from",
  "statement": "A branch or local-office address must not be submitted where the official registered company address differs.",
  "rationale": "Whoever fills in the form gives the address they sit at, which for any business with more than one site is not the registered one. It is not rejected outright — it drags the trust score down, which is worse, because the brand verifies and then underperforms with no finding to point at.",
  "layer": "BRAND",
  "layerSlug": "brand",
  "object": "brand.street",
  "severity": "HIGH",
  "detectability": [
    "HUMAN"
  ],
  "failureClass": "TERMINAL_EVIDENCE",
  "authorities": [
    "HighLevel"
  ],
  "applicabilityText": "Applies to every 10DLC registration.",
  "universal": true,
  "remediation": "Use the address on the company registration — the registered office or principal place of business — even where nobody sits there. Branch addresses belong on the website and in the campaign content, not on the brand record.",
  "notes": "Nothing on the form distinguishes a branch from a head office. The user has to establish which address their registration record holds and use that one, which usually means asking whoever files the company's returns rather than whoever is filling in this form.",
  "phase": "approval",
  "automated": false,
  "attestation": {
    "question": "Is the address on this brand the registered company address, rather than the office whoever filled in the form sits in?",
    "howToCheck": [
      "Ask whoever files the company's returns which address the registration record holds — the registered office or principal place of business.",
      "Use that one even if nobody sits there. Branch addresses belong on the website and in campaign content, not on the brand record."
    ],
    "failureLooksLike": "A regional office address is submitted because that is where the person filling in the form works. The brand verifies and then underperforms, with the score drag and no finding to explain it."
  },
  "url": "https://ekas.io/rules/10dlc/brand/brd-098/",
  "markdown": "https://ekas.io/rules/10dlc/brand/brd-098.md",
  "registry": "https://ekas.io/rules/10dlc/",
  "updated": "2026-07-25",
  "licence": "CC BY 4.0 — https://creativecommons.org/licenses/by/4.0/"
}