# BRD-098 — Register the company address, not the branch you work from

> A branch or local-office address must not be submitted where the official registered company address differs.

- **Rule ID:** BRD-098
- **Layer:** Brand (`BRAND`)
- **Checks:** `brand.street`
- **Severity:** HIGH — Rejected by at least one carrier or provider, and a common cause of failure at the rest.
- **When it bites:** Gates approval — get this wrong and registration is refused
- **How it is detected:** Human check — only someone holding the document can settle it
- **Fix type:** Supply evidence only you hold
- **Required by:** HighLevel
- **Applies:** Applies to every 10DLC registration.
- **Canonical URL:** https://ekas.io/rules/10dlc/brand/brd-098/

## Why this rule exists

Whoever fills in the form gives the address they sit at, which for any business with more than one site is not the registered one. It is not rejected outright — it drags the trust score down, which is worse, because the brand verifies and then underperforms with no finding to point at.

## How to fix it

Use the address on the company registration — the registered office or principal place of business — even where nobody sits there. Branch addresses belong on the website and in the campaign content, not on the brand record.

## Check this yourself

**Is the address on this brand the registered company address, rather than the office whoever filled in the form sits in?**

1. Ask whoever files the company's returns which address the registration record holds — the registered office or principal place of business.
2. Use that one even if nobody sits there. Branch addresses belong on the website and in campaign content, not on the brand record.

*What wrong looks like:* A regional office address is submitted because that is where the person filling in the form works. The brand verifies and then underperforms, with the score drag and no finding to explain it.

## Notes

Nothing on the form distinguishes a branch from a head office. The user has to establish which address their registration record holds and use that one, which usually means asking whoever files the company's returns rather than whoever is filling in this form.