{
  "id": "BRD-102",
  "slug": "brd-102",
  "title": "A brand support phone number is required",
  "statement": "Every brand must supply a support phone number.",
  "rationale": "The support number is what a carrier investigating a complaint, and a consumer answering HELP, are given as the route to a person. A brand with no number reachable behind it is exactly the shape of the traffic 10DLC exists to filter, so its absence weighs more than the effort of supplying it suggests.",
  "layer": "BRAND",
  "layerSlug": "brand",
  "object": "brand.phone",
  "severity": "BLOCKING",
  "detectability": [
    "DETERMINISTIC"
  ],
  "failureClass": "RETRY_FIELD",
  "authorities": [
    "TCR",
    "AWS",
    "Bandwidth"
  ],
  "applicabilityText": "Applies to every 10DLC registration.",
  "universal": true,
  "remediation": "Supply a number that reaches your business during business hours, and use the same one in your HELP auto-reply. Done when the field is populated and the number answers.",
  "example": "phone: +14155550134",
  "pitfalls": [
    "A number that rings to an unmonitored voicemail satisfies the field and fails the check a reviewer actually runs, which is to call it."
  ],
  "phase": "approval",
  "automated": true,
  "url": "https://ekas.io/rules/10dlc/brand/brd-102/",
  "markdown": "https://ekas.io/rules/10dlc/brand/brd-102.md",
  "registry": "https://ekas.io/rules/10dlc/",
  "updated": "2026-07-25",
  "licence": "CC BY 4.0 — https://creativecommons.org/licenses/by/4.0/"
}