{
  "id": "BRD-103",
  "slug": "brd-103",
  "title": "The support phone must be in E.164",
  "statement": "The brand support phone must be submitted in E.164: a leading plus, the country code, and digits with no separators.",
  "rationale": "E.164 is the only form the registry parses unambiguously — a number with dashes or brackets is either rejected outright or silently truncated, and a truncated support number is worse than a missing one because nothing flags it. Forms that display a friendly format and submit what was displayed are the usual cause.",
  "layer": "BRAND",
  "layerSlug": "brand",
  "object": "brand.phone",
  "severity": "BLOCKING",
  "detectability": [
    "DETERMINISTIC"
  ],
  "failureClass": "RETRY_FIELD",
  "authorities": [
    "TCR",
    "AWS",
    "Telnyx"
  ],
  "applicabilityText": "Applies to every 10DLC registration.",
  "universal": true,
  "remediation": "Strip the spaces, dashes, dots and brackets, and prefix the country code with a plus. A US number becomes +1 followed by ten digits. Done when the value matches +[country code][digits] with nothing else in it.",
  "example": "phone: +14155550134 — not 415-555-0134 and not (415) 555-0134",
  "phase": "approval",
  "automated": true,
  "url": "https://ekas.io/rules/10dlc/brand/brd-103/",
  "markdown": "https://ekas.io/rules/10dlc/brand/brd-103.md",
  "registry": "https://ekas.io/rules/10dlc/",
  "updated": "2026-07-25",
  "licence": "CC BY 4.0 — https://creativecommons.org/licenses/by/4.0/"
}