{
  "id": "BRD-106",
  "slug": "brd-106",
  "title": "The business phone should be findable in a web search",
  "statement": "The registered business phone number should be discoverable through a public web search for the business.",
  "rationale": "Corroboration is how a vetting provider raises a score it cannot otherwise justify: a number that appears on the business's own site, in directories and on listings ties the registration to a business with a history. A brand-new number that appears nowhere is not wrong, it is simply unsupported, and the score reflects that without ever saying so.",
  "layer": "BRAND",
  "layerSlug": "brand",
  "object": "brand.phone",
  "severity": "MEDIUM",
  "detectability": [
    "EXTERNAL_DATA"
  ],
  "failureClass": "TERMINAL_EXTERNAL",
  "authorities": [
    "Telnyx"
  ],
  "applicabilityText": "Applies to every 10DLC registration.",
  "universal": true,
  "remediation": "Publish the same number on the website contact page and in the business's main directory listings before registering, and use that number on the brand. Done when searching the business name and the number together returns the business.",
  "notes": "An open-web search we do not run. The user should do it themselves before submitting — search the business name and see whether this number comes back — because a number that is new everywhere is worth publishing for a week before the registration rather than after it.",
  "phase": "approval",
  "automated": false,
  "attestation": {
    "question": "Does searching the business name and this phone number together return the business?",
    "howToCheck": [
      "Run the search yourself before submitting.",
      "If the number appears nowhere, publish it on the website contact page and the main directory listings and give it a week before registering — corroboration is what lets a vetting provider raise a score it otherwise cannot justify."
    ],
    "failureLooksLike": "A brand-new number is not wrong, it is unsupported. The score reflects that and never says so."
  },
  "url": "https://ekas.io/rules/10dlc/brand/brd-106/",
  "markdown": "https://ekas.io/rules/10dlc/brand/brd-106.md",
  "registry": "https://ekas.io/rules/10dlc/",
  "updated": "2026-07-25",
  "licence": "CC BY 4.0 — https://creativecommons.org/licenses/by/4.0/"
}