# BRD-106 — The business phone should be findable in a web search

> The registered business phone number should be discoverable through a public web search for the business.

- **Rule ID:** BRD-106
- **Layer:** Brand (`BRAND`)
- **Checks:** `brand.phone`
- **Severity:** MEDIUM — Usually survives review, but lowers your trust score or invites manual review.
- **When it bites:** Gates approval — get this wrong and registration is refused
- **How it is detected:** External record we cannot query — reported as a warning to verify
- **Fix type:** Wait on an external system or a required interval
- **Required by:** Telnyx
- **Applies:** Applies to every 10DLC registration.
- **Canonical URL:** https://ekas.io/rules/10dlc/brand/brd-106/

## Why this rule exists

Corroboration is how a vetting provider raises a score it cannot otherwise justify: a number that appears on the business's own site, in directories and on listings ties the registration to a business with a history. A brand-new number that appears nowhere is not wrong, it is simply unsupported, and the score reflects that without ever saying so.

## How to fix it

Publish the same number on the website contact page and in the business's main directory listings before registering, and use that number on the brand. Done when searching the business name and the number together returns the business.

## Check this yourself

**Does searching the business name and this phone number together return the business?**

1. Run the search yourself before submitting.
2. If the number appears nowhere, publish it on the website contact page and the main directory listings and give it a week before registering — corroboration is what lets a vetting provider raise a score it otherwise cannot justify.

*What wrong looks like:* A brand-new number is not wrong, it is unsupported. The score reflects that and never says so.

## Notes

An open-web search we do not run. The user should do it themselves before submitting — search the business name and see whether this number comes back — because a number that is new everywhere is worth publishing for a week before the registration rather than after it.