# BRD-112 — Brand contact email must not be a role or distribution address

> The brand business-contact email must be an individual mailbox, not a role or group address such as info@ or sales@.

- **Rule ID:** BRD-112
- **Layer:** Brand (`BRAND`)
- **Checks:** `brand.email`
- **Severity:** HIGH — Rejected by at least one carrier or provider, and a common cause of failure at the rest.
- **When it bites:** Gates approval — get this wrong and registration is refused
- **How it is detected:** Deterministic (settled in code from the submitted values)
- **Fix type:** Fix the field — a better value in the form clears it
- **Required by:** TCR, AWS, Twilio
- **Applies:** Applies to every 10DLC registration.
- **Canonical URL:** https://ekas.io/rules/10dlc/brand/brd-112/

## Why this rule exists

The contact address receives the Authentication+ verification PIN, and a shared inbox either loses it or is not monitored inside the short expiry window. Several providers reject role addresses outright for that reason, which surprises brands who deliberately used a "professional" address.

## How to fix it

Use a named individual mailbox on the business domain that someone actually monitors — the verification PIN expires quickly and cannot be resent indefinitely.

## Example of a compliant value

```text
jane.doe@acmecoffee.com rather than info@acmecoffee.com
```