{
  "id": "BRD-125",
  "slug": "brd-125",
  "title": "The website URL must carry an explicit scheme",
  "statement": "The brand website must be submitted with an explicit http:// or https:// scheme.",
  "rationale": "A bare domain is not a URL, and the registry does not add a scheme for you — it rejects the field or stores something no crawler can fetch, which reads downstream as a brand with no website. Users type the domain because that is what they say when they tell someone their address.",
  "layer": "BRAND",
  "layerSlug": "brand",
  "object": "brand.website",
  "severity": "BLOCKING",
  "detectability": [
    "DETERMINISTIC"
  ],
  "failureClass": "RETRY_FIELD",
  "authorities": [
    "TCR",
    "AWS",
    "Telnyx"
  ],
  "applicabilityText": "Applies to every 10DLC registration.",
  "universal": true,
  "remediation": "Prefix the domain with https://. Done when the value starts with https:// and opens in a browser exactly as submitted.",
  "example": "website: https://acmecoffee.com — not acmecoffee.com and not www.acmecoffee.com",
  "pitfalls": [
    "http:// is a scheme and still fails the separate https requirement, so add the s while you are there."
  ],
  "phase": "approval",
  "automated": true,
  "url": "https://ekas.io/rules/10dlc/brand/brd-125/",
  "markdown": "https://ekas.io/rules/10dlc/brand/brd-125.md",
  "registry": "https://ekas.io/rules/10dlc/",
  "updated": "2026-07-25",
  "licence": "CC BY 4.0 — https://creativecommons.org/licenses/by/4.0/"
}