{
  "id": "BRD-126",
  "slug": "brd-126",
  "title": "The brand website is the root domain, not a page inside it",
  "statement": "The brand website must be submitted as the root domain rather than a deep link or sub-path.",
  "rationale": "A reviewer given a specific page sees that page and nothing else, and a landing page or a product page rarely carries the business identity, the policy links or the contact details they are looking for. Registrants deep-link with the best intentions — usually to the signup page they are proudest of — and hand the reviewer the one view of the site that proves least.",
  "layer": "BRAND",
  "layerSlug": "brand",
  "object": "brand.website",
  "severity": "MEDIUM",
  "detectability": [
    "DETERMINISTIC"
  ],
  "failureClass": "RETRY_FIELD",
  "authorities": [
    "Telnyx"
  ],
  "applicabilityText": "Applies to every 10DLC registration.",
  "universal": true,
  "remediation": "Put the site root in the brand website field. The opt-in page still gets cited — it belongs in the campaign message flow, where a deep link is exactly what is wanted. Done when the brand website is a bare domain with no path on it.",
  "example": "website: https://acmecoffee.com — with https://acmecoffee.com/checkout cited in the message flow instead",
  "notes": "The mirror of WEB-090, which asks the message flow to deep-link the opt-in page. The two fields want opposite things and for the same reason: the brand field proves the business exists, the flow field proves the consent surface does.",
  "phase": "approval",
  "automated": true,
  "url": "https://ekas.io/rules/10dlc/brand/brd-126/",
  "markdown": "https://ekas.io/rules/10dlc/brand/brd-126.md",
  "registry": "https://ekas.io/rules/10dlc/",
  "updated": "2026-07-25",
  "licence": "CC BY 4.0 — https://creativecommons.org/licenses/by/4.0/"
}