{
  "id": "BRD-135",
  "slug": "brd-135",
  "title": "A website may back only one brand",
  "statement": "A website URL already registered against another brand cannot be registered again.",
  "rationale": "The site is treated as an identity key, so two brands claiming the same one is read as one business registered twice — which is the thing per-brand accountability exists to prevent. Franchise groups and multi-location businesses hit it legitimately: every location wants its own brand, and they all share the corporate site.",
  "layer": "BRAND",
  "layerSlug": "brand",
  "object": "brand.website",
  "severity": "BLOCKING",
  "detectability": [
    "EXTERNAL_DATA"
  ],
  "failureClass": "TERMINAL_EXTERNAL",
  "authorities": [
    "Twilio",
    "TCR"
  ],
  "codes": [
    {
      "provider": "Twilio",
      "code": "30703",
      "remediable": true
    }
  ],
  "applicabilityText": "Applies to every 10DLC registration.",
  "universal": true,
  "remediation": "Give each brand its own web presence — a location page on its own subdomain, or the franchisee's own site — rather than pointing several brands at one corporate root. Where the same legal entity is behind both, register one brand and run several campaigns under it instead.",
  "notes": "The collision is registry-wide and invisible to us. What the user has to establish is whether anyone else — a franchisor, a former agency, another location — has already registered a brand against this URL, because the second registration is the one that is refused.",
  "phase": "approval",
  "automated": false,
  "attestation": {
    "question": "Has any other brand — a franchisor, another location, a former agency — already been registered against this website?",
    "howToCheck": [
      "Ask the franchisor or head office whether a brand already exists on the corporate URL.",
      "Where several locations need their own brands, give each its own web presence: a location page on its own subdomain, or the franchisee's own site.",
      "Where the same legal entity is behind both, register one brand and run several campaigns under it."
    ],
    "failureLooksLike": "Six locations point at one corporate root. The first registration works and every later one is refused, against a record the franchisee cannot see."
  },
  "url": "https://ekas.io/rules/10dlc/brand/brd-135/",
  "markdown": "https://ekas.io/rules/10dlc/brand/brd-135.md",
  "registry": "https://ekas.io/rules/10dlc/",
  "updated": "2026-07-25",
  "licence": "CC BY 4.0 — https://creativecommons.org/licenses/by/4.0/"
}