# BRD-135 — A website may back only one brand

> A website URL already registered against another brand cannot be registered again.

- **Rule ID:** BRD-135
- **Layer:** Brand (`BRAND`)
- **Checks:** `brand.website`
- **Severity:** BLOCKING — Breaking this rule gets the submission rejected outright.
- **When it bites:** Gates approval — get this wrong and registration is refused
- **How it is detected:** External record we cannot query — reported as a warning to verify
- **Fix type:** Wait on an external system or a required interval
- **Required by:** Twilio, TCR
- **Applies:** Applies to every 10DLC registration.
- **Canonical URL:** https://ekas.io/rules/10dlc/brand/brd-135/

## Why this rule exists

The site is treated as an identity key, so two brands claiming the same one is read as one business registered twice — which is the thing per-brand accountability exists to prevent. Franchise groups and multi-location businesses hit it legitimately: every location wants its own brand, and they all share the corporate site.

## How to fix it

Give each brand its own web presence — a location page on its own subdomain, or the franchisee's own site — rather than pointing several brands at one corporate root. Where the same legal entity is behind both, register one brand and run several campaigns under it instead.

## Provider rejection codes

| Provider | Code | Resubmission allowed |
| --- | --- | --- |
| Twilio | `30703` | yes |

## Check this yourself

**Has any other brand — a franchisor, another location, a former agency — already been registered against this website?**

1. Ask the franchisor or head office whether a brand already exists on the corporate URL.
2. Where several locations need their own brands, give each its own web presence: a location page on its own subdomain, or the franchisee's own site.
3. Where the same legal entity is behind both, register one brand and run several campaigns under it.

*What wrong looks like:* Six locations point at one corporate root. The first registration works and every later one is refused, against a record the franchisee cannot see.

## Notes

The collision is registry-wide and invisible to us. What the user has to establish is whether anyone else — a franchisor, a former agency, another location — has already registered a brand against this URL, because the second registration is the one that is refused.