{
  "id": "BRD-145",
  "slug": "brd-145",
  "title": "A display name is required, and so is the DBA field",
  "statement": "The display name must be populated within its length bound, and the DBA field must be populated even when it is identical to the legal name.",
  "rationale": "The display name is the string a consumer sees attributed to the messages, so an empty one leaves the brand identified only by a legal entity nobody recognises. The DBA field trips people separately: it reads as optional when the business does not trade under a different name, and Telnyx requires it populated regardless — repeating the legal name there is the expected answer, not a workaround.",
  "layer": "BRAND",
  "layerSlug": "brand",
  "object": "brand.display_name + brand.dba",
  "severity": "BLOCKING",
  "detectability": [
    "DETERMINISTIC"
  ],
  "failureClass": "RETRY_FIELD",
  "authorities": [
    "TCR",
    "Telnyx"
  ],
  "applicabilityText": "Applies to every 10DLC registration.",
  "universal": true,
  "remediation": "Populate the display name with the name customers know you by, and copy it into the DBA field if you do not trade under anything else. Done when both fields hold a value, even if it is the same value twice.",
  "example": "display_name: Acme Coffee · dba: Acme Coffee — repeated deliberately, not left blank",
  "phase": "approval",
  "automated": true,
  "url": "https://ekas.io/rules/10dlc/brand/brd-145/",
  "markdown": "https://ekas.io/rules/10dlc/brand/brd-145.md",
  "registry": "https://ekas.io/rules/10dlc/",
  "updated": "2026-07-25",
  "licence": "CC BY 4.0 — https://creativecommons.org/licenses/by/4.0/"
}