{
  "id": "BRD-151",
  "slug": "brd-151",
  "title": "Vertical must come from the correct provider-specific list",
  "statement": "The industry vertical must be chosen from the list the target platform uses, which is not always the TCR vertical list.",
  "rationale": "Twilio's business-industry enum and the TCR vertical list are different vocabularies with different values, so populating one from the other produces values the platform rejects or silently coerces. It is invisible in a form that renders whichever list it was built against.",
  "layer": "BRAND",
  "layerSlug": "brand",
  "object": "brand.vertical",
  "severity": "MEDIUM",
  "detectability": [
    "AI_FORM"
  ],
  "failureClass": "RETRY_FIELD",
  "authorities": [
    "TCR",
    "Twilio"
  ],
  "applicabilityText": "Applies to every 10DLC registration.",
  "universal": true,
  "remediation": "Pick the vertical from the list your submission target actually publishes, and re-check it if you switch providers.",
  "example": "TCR uses RETAIL; Twilio's business-industry list has separate values such as BANKING and JEWELRY.",
  "phase": "approval",
  "automated": true,
  "url": "https://ekas.io/rules/10dlc/brand/brd-151/",
  "markdown": "https://ekas.io/rules/10dlc/brand/brd-151.md",
  "registry": "https://ekas.io/rules/10dlc/",
  "updated": "2026-07-25",
  "licence": "CC BY 4.0 — https://creativecommons.org/licenses/by/4.0/"
}