# BRD-151 — Vertical must come from the correct provider-specific list

> The industry vertical must be chosen from the list the target platform uses, which is not always the TCR vertical list.

- **Rule ID:** BRD-151
- **Layer:** Brand (`BRAND`)
- **Checks:** `brand.vertical`
- **Severity:** MEDIUM — Usually survives review, but lowers your trust score or invites manual review.
- **When it bites:** Gates approval — get this wrong and registration is refused
- **How it is detected:** AI judgement over the submitted form
- **Fix type:** Fix the field — a better value in the form clears it
- **Required by:** TCR, Twilio
- **Applies:** Applies to every 10DLC registration.
- **Canonical URL:** https://ekas.io/rules/10dlc/brand/brd-151/

## Why this rule exists

Twilio's business-industry enum and the TCR vertical list are different vocabularies with different values, so populating one from the other produces values the platform rejects or silently coerces. It is invisible in a form that renders whichever list it was built against.

## How to fix it

Pick the vertical from the list your submission target actually publishes, and re-check it if you switch providers.

## Example of a compliant value

```text
TCR uses RETAIL; Twilio's business-industry list has separate values such as BANKING and JEWELRY.
```