{
  "id": "BRD-155",
  "slug": "brd-155",
  "title": "Regions of operation come from a five-value enum",
  "statement": "business_regions_of_operation must be drawn from AFRICA, ASIA, EUROPE, LATIN_AMERICA and USA_AND_CANADA.",
  "rationale": "The list is five continent-sized buckets, and every natural way to answer the question — a country, a state, \"North America\", \"Global\" — is outside it. The submission is rejected on a field that reads like free text, and the value that was typed is usually more precise than the one that is wanted.",
  "layer": "BRAND",
  "layerSlug": "brand",
  "object": "brand.business_regions_of_operation",
  "severity": "MEDIUM",
  "detectability": [
    "DETERMINISTIC"
  ],
  "failureClass": "RETRY_FIELD",
  "authorities": [
    "Twilio"
  ],
  "codes": [
    {
      "provider": "Twilio",
      "code": "30701",
      "remediable": true
    }
  ],
  "applicabilityText": "Applies to every 10DLC registration.",
  "universal": true,
  "remediation": "Pick the buckets the business actually operates in from the five, and pass them as an array. A US-only business sends USA_AND_CANADA and nothing else. Done when every value is one of the five, in upper case.",
  "example": "business_regions_of_operation: [\"USA_AND_CANADA\"]",
  "notes": "A Twilio Trust Hub field that TCR does not carry, so it is checked only where it is populated. Not tagged with `providers`: the tag budget is reserved for genuine baseline divergences, and an unpopulated field costs nothing here.",
  "phase": "approval",
  "automated": true,
  "url": "https://ekas.io/rules/10dlc/brand/brd-155/",
  "markdown": "https://ekas.io/rules/10dlc/brand/brd-155.md",
  "registry": "https://ekas.io/rules/10dlc/",
  "updated": "2026-07-25",
  "licence": "CC BY 4.0 — https://creativecommons.org/licenses/by/4.0/"
}