{
  "id": "BRD-157",
  "slug": "brd-157",
  "title": "Say whether you are the business or a reseller registering for it",
  "statement": "The business-identity and reseller flags must say correctly whether the registering party is the brand itself or an ISV, reseller or partner.",
  "rationale": "This flag is how the platform knows whether to expect the brand's own details or a third party's, and it changes what is treated as a contradiction: an agency address on a direct-customer registration is a finding, while the same address on a declared reseller registration is not. Setting it wrong turns correct data into suspicious data.",
  "layer": "BRAND",
  "layerSlug": "brand",
  "object": "brand.business_identity + brand.is_reseller",
  "severity": "MEDIUM",
  "detectability": [
    "DETERMINISTIC"
  ],
  "failureClass": "RETRY_FIELD",
  "authorities": [
    "Twilio",
    "Telnyx"
  ],
  "codes": [
    {
      "provider": "Twilio",
      "code": "30894",
      "remediable": true
    }
  ],
  "applicabilityText": "Applies to every 10DLC registration.",
  "universal": true,
  "remediation": "Set the flag to direct_customer when the business is registering itself, and to isv_reseller_or_partner when you are registering on someone else's behalf. Declaring the reseller relationship does not weaken the registration — concealing it does. Done when the flag matches who filled the form in.",
  "example": "is_reseller: false · business_identity: direct_customer — for a business registering itself",
  "notes": "Only the internal consistency of the two fields is checkable here. Whether the declared answer is TRUE is BRD-160 and BRD-121, which read it against the campaign and the contact details.",
  "phase": "approval",
  "automated": true,
  "url": "https://ekas.io/rules/10dlc/brand/brd-157/",
  "markdown": "https://ekas.io/rules/10dlc/brand/brd-157.md",
  "registry": "https://ekas.io/rules/10dlc/",
  "updated": "2026-07-25",
  "licence": "CC BY 4.0 — https://creativecommons.org/licenses/by/4.0/"
}