{
  "id": "BRD-158",
  "slug": "brd-158",
  "title": "Social profiles corroborate a brand that is otherwise thin",
  "statement": "Social-media profile URLs should be supplied to strengthen brand verification.",
  "rationale": "Vetting scores partly on how much independent evidence exists that the business is real and has a history, and social profiles are the cheapest such evidence to supply — an account with years of posts corroborates a company far better than a website registered last month. Nothing rejects a brand for omitting them, which is why almost everyone does, including the businesses whose score most needed the help.",
  "layer": "BRAND",
  "layerSlug": "brand",
  "object": "brand.social_profiles",
  "severity": "LOW",
  "detectability": [
    "DETERMINISTIC"
  ],
  "failureClass": "RETRY_FIELD",
  "authorities": [
    "Twilio"
  ],
  "codes": [
    {
      "provider": "Twilio",
      "code": "30799",
      "remediable": true
    }
  ],
  "applicabilityText": "Applies to every 10DLC registration.",
  "universal": true,
  "remediation": "Add the business's own profile URLs — the ones with real posting history, not a placeholder account created this week. Two or three established profiles are worth more than five empty ones. Done when the profiles are populated and each opens to the business.",
  "example": "social_profiles: [\"https://www.linkedin.com/company/acme-coffee\", \"https://instagram.com/acmecoffee\"]",
  "notes": "Advisory rather than a rejection, which is why it is LOW and why an empty field PASSES with the advice attached rather than failing: nothing is wrong with a registration that omits it, and failing one would be a false positive on every compliant brand. The rule fails only on URLs that are supplied and unusable. It earns its place because it is one of the very few ways a business can raise a trust score by supplying information rather than by paying for a vet.",
  "phase": "approval",
  "automated": true,
  "url": "https://ekas.io/rules/10dlc/brand/brd-158/",
  "markdown": "https://ekas.io/rules/10dlc/brand/brd-158.md",
  "registry": "https://ekas.io/rules/10dlc/",
  "updated": "2026-07-25",
  "licence": "CC BY 4.0 — https://creativecommons.org/licenses/by/4.0/"
}