{
  "id": "BRD-182",
  "slug": "brd-182",
  "title": "A brand has a default cap on how many campaigns it may carry",
  "statement": "A brand must not exceed the default cap of 50 campaigns without requesting an increase.",
  "rationale": "Because the guidance everywhere else is \"use campaigns rather than more brands\", a large sender following that advice arrives at this ceiling — and the refusal lands on a campaign that was ready to launch. The increase is available on request; the problem is entirely that nobody asks until the cap bites.",
  "layer": "BRAND",
  "layerSlug": "brand",
  "object": "the campaign count under the brand",
  "severity": "MEDIUM",
  "detectability": [
    "DETERMINISTIC"
  ],
  "failureClass": "TERMINAL_EXTERNAL",
  "authorities": [
    "TCR"
  ],
  "codes": [
    {
      "provider": "Twilio",
      "code": "21732",
      "remediable": true
    }
  ],
  "applicabilityText": "Applies to every 10DLC registration.",
  "universal": true,
  "remediation": "Retire campaigns you no longer send on, and request an increase before the count approaches 50. Done when the brand has headroom ahead of the next launch rather than at it.",
  "notes": "Where the campaign count is not reported this reads as PASS with the cap stated — nothing in the submission indicates a breach. The count is a property of the brand at the registry rather than of any one submission, so the operator has to watch it.",
  "phase": "approval",
  "automated": true,
  "attestation": {
    "question": "Does this brand have campaign headroom under the 50-campaign cap ahead of the next launch?",
    "howToCheck": [
      "Count the campaigns on the brand and retire the ones you no longer send on.",
      "Request an increase before the count approaches 50 rather than at it."
    ],
    "failureLooksLike": "A large sender follows the advice to use campaigns rather than more brands, arrives at the ceiling, and the refusal lands on a campaign that was ready to launch."
  },
  "url": "https://ekas.io/rules/10dlc/brand/brd-182/",
  "markdown": "https://ekas.io/rules/10dlc/brand/brd-182.md",
  "registry": "https://ekas.io/rules/10dlc/",
  "updated": "2026-07-25",
  "licence": "CC BY 4.0 — https://creativecommons.org/licenses/by/4.0/"
}