{
  "id": "BRD-195",
  "slug": "brd-195",
  "title": "Deactivate every campaign before deleting a brand",
  "statement": "All campaigns on a brand must be deactivated before the brand can be deleted.",
  "rationale": "The deletion is refused while campaigns are attached, which is a good outcome — the alternative would be live traffic against a brand that no longer exists. It matters because the refusal arrives in the middle of a decommissioning that has usually already been announced, and the campaigns have their own minimum age before they can be deactivated.",
  "layer": "BRAND",
  "layerSlug": "brand",
  "object": "the campaign states under the brand",
  "severity": "BLOCKING",
  "detectability": [
    "DETERMINISTIC"
  ],
  "failureClass": "TERMINAL_EXTERNAL",
  "authorities": [
    "TCR",
    "Twilio"
  ],
  "codes": [
    {
      "provider": "Twilio",
      "code": "30710",
      "remediable": true
    }
  ],
  "applicabilityText": "Applies to every 10DLC registration.",
  "universal": true,
  "remediation": "Deactivate each campaign first, allow for the campaign minimum age before it can be deactivated, and delete the brand last. Done when the brand carries no active campaigns at the moment of deletion.",
  "notes": "Absorbs OPS-169, which states the same precondition and adds the campaign minimum age — a campaign registered days ago may not be deactivatable yet, which turns a same-day decommissioning into a multi-day one.",
  "catalogIds": [
    "OPS-169"
  ],
  "phase": "approval",
  "automated": true,
  "attestation": {
    "question": "Is every campaign on this brand already deactivated, and has each cleared its minimum age?",
    "howToCheck": [
      "Deactivate the campaigns first, then delete the brand.",
      "Check each campaign's age — one registered days ago may not be deactivatable yet, which turns a same-day decommissioning into a multi-day one."
    ],
    "failureLooksLike": "The deletion is refused mid-decommissioning, after the date has already been announced, because a campaign registered last week cannot yet be switched off."
  },
  "url": "https://ekas.io/rules/10dlc/brand/brd-195/",
  "markdown": "https://ekas.io/rules/10dlc/brand/brd-195.md",
  "registry": "https://ekas.io/rules/10dlc/",
  "updated": "2026-07-25",
  "licence": "CC BY 4.0 — https://creativecommons.org/licenses/by/4.0/"
}