{
  "id": "BRD-199",
  "slug": "brd-199",
  "title": "Do not move suspended traffic onto a new brand",
  "statement": "Traffic under suspension or carrier review must not be migrated to a new brand or campaign.",
  "rationale": "Re-registering to escape a suspension is read as evasion rather than as remediation, and it escalates from a suspended campaign to a terminated account — a far worse outcome than the original finding. It is a natural move under pressure: the campaign is blocked, a new brand takes a day, and the send is due.",
  "layer": "BRAND",
  "layerSlug": "brand",
  "object": "the brand or campaign migration",
  "severity": "BLOCKING",
  "detectability": [
    "HUMAN",
    "UNDETECTABLE_PRE_SUBMISSION"
  ],
  "failureClass": "TERMINAL_EXTERNAL",
  "authorities": [
    "Twilio"
  ],
  "codes": [
    {
      "provider": "Twilio",
      "code": "21731",
      "remediable": false
    }
  ],
  "applicabilityText": "Applies to every 10DLC registration.",
  "universal": true,
  "remediation": "Work the suspension where it is: answer the carrier review, correct what it identified, and appeal. Do not register a replacement brand or campaign while a review is open, and tell whoever is under deadline pressure why.",
  "notes": "Nothing in a new registration reveals that an old one is suspended, so this is a rule the user has to apply themselves. What they must do is check whether any open suspension or carrier review exists on the account before registering a replacement — and if one does, treat the registration as unavailable until it is resolved.",
  "catalogIds": [
    "OPS-147"
  ],
  "phase": "approval",
  "automated": false,
  "attestation": {
    "question": "Is there any open suspension or carrier review against this business right now?",
    "howToCheck": [
      "Check the account for open reviews before registering any replacement brand or campaign — nothing in a new registration reveals an old suspension.",
      "Where one is open, work it where it is: answer the review, correct what it identified, appeal.",
      "Tell whoever is under deadline pressure why a new registration is not the way out."
    ],
    "failureLooksLike": "The campaign is blocked, a new brand takes a day, and the send is due. Re-registering reads as evasion and escalates a suspended campaign into a terminated account."
  },
  "url": "https://ekas.io/rules/10dlc/brand/brd-199/",
  "markdown": "https://ekas.io/rules/10dlc/brand/brd-199.md",
  "registry": "https://ekas.io/rules/10dlc/",
  "updated": "2026-07-25",
  "licence": "CC BY 4.0 — https://creativecommons.org/licenses/by/4.0/"
}