# BRD-199 — Do not move suspended traffic onto a new brand

> Traffic under suspension or carrier review must not be migrated to a new brand or campaign.

- **Rule ID:** BRD-199
- **Layer:** Brand (`BRAND`)
- **Checks:** `the brand or campaign migration`
- **Severity:** BLOCKING — Breaking this rule gets the submission rejected outright.
- **When it bites:** Gates approval — get this wrong and registration is refused
- **How it is detected:** Human check — only someone holding the document can settle it; Not knowable before submission — reported with its deadline
- **Fix type:** Wait on an external system or a required interval
- **Required by:** Twilio
- **Applies:** Applies to every 10DLC registration.
- **Canonical URL:** https://ekas.io/rules/10dlc/brand/brd-199/

## Why this rule exists

Re-registering to escape a suspension is read as evasion rather than as remediation, and it escalates from a suspended campaign to a terminated account — a far worse outcome than the original finding. It is a natural move under pressure: the campaign is blocked, a new brand takes a day, and the send is due.

## How to fix it

Work the suspension where it is: answer the carrier review, correct what it identified, and appeal. Do not register a replacement brand or campaign while a review is open, and tell whoever is under deadline pressure why.

## Provider rejection codes

| Provider | Code | Resubmission allowed |
| --- | --- | --- |
| Twilio | `21731` | no |

## Check this yourself

**Is there any open suspension or carrier review against this business right now?**

1. Check the account for open reviews before registering any replacement brand or campaign — nothing in a new registration reveals an old suspension.
2. Where one is open, work it where it is: answer the review, correct what it identified, appeal.
3. Tell whoever is under deadline pressure why a new registration is not the way out.

*What wrong looks like:* The campaign is blocked, a new brand takes a day, and the send is due. Re-registering reads as evasion and escalates a suspended campaign into a terminated account.

## Notes

Nothing in a new registration reveals that an old one is suspended, so this is a rule the user has to apply themselves. What they must do is check whether any open suspension or carrier review exists on the account before registering a replacement — and if one does, treat the registration as unavailable until it is resolved.