{
  "id": "BRD-208",
  "slug": "brd-208",
  "title": "A score below the threshold means fixing the data, not re-vetting",
  "statement": "Where the vetting score is below the carrier or use-case threshold, the underlying brand data must be corrected before a re-vet.",
  "rationale": "The score is computed from the brand data and the public record behind it, so re-running the same examination against the same inputs returns the same number — and the cooldown means you only get to find that out every three months. The productive move is unglamorous: correct the address, publish the phone number, fix the website, then re-vet.",
  "layer": "BRAND",
  "layerSlug": "brand",
  "object": "brand.vetting_score",
  "severity": "HIGH",
  "detectability": [
    "EXTERNAL_DATA"
  ],
  "failureClass": "TERMINAL_EXTERNAL",
  "authorities": [
    "AWS",
    "Sinch",
    "Infobip"
  ],
  "applicabilityText": "Applies to every 10DLC registration.",
  "universal": true,
  "remediation": "Work the inputs the score reads: an exact address match, a phone that answers, a website that names the business, social profiles, a mailbox on the brand domain. Then re-vet once, after the cooldown. Done when the underlying data has changed before the second examination.",
  "notes": "The score and its threshold are held by the vetting provider. What the user has to do is treat a low score as a data problem rather than a verdict — most of the inputs are things they control, and BRD-211 lists the few that they do not.",
  "phase": "approval",
  "automated": false,
  "attestation": {
    "question": "Have you corrected the data the score reads — address, phone, website, mailbox, social profiles — before ordering another vet?",
    "howToCheck": [
      "Treat a low score as a data problem, not a verdict. Most of its inputs are things you control.",
      "Work them in order: an exact address match, a phone that answers, a website that names the business, social profiles, a mailbox on the brand domain.",
      "Then re-vet once, after the cooldown."
    ],
    "failureLooksLike": "The same examination is re-run against unchanged inputs and returns the same number — and the three-month cooldown means that is the only answer available until spring."
  },
  "url": "https://ekas.io/rules/10dlc/brand/brd-208/",
  "markdown": "https://ekas.io/rules/10dlc/brand/brd-208.md",
  "registry": "https://ekas.io/rules/10dlc/",
  "updated": "2026-07-25",
  "licence": "CC BY 4.0 — https://creativecommons.org/licenses/by/4.0/"
}