{
  "id": "BRD-211",
  "slug": "brd-211",
  "title": "Some score inputs cannot be fixed by editing the form",
  "statement": "Company size, years in operation and domain age drive the trust score and cannot be improved by data entry.",
  "rationale": "Once a business understands the score is data-driven, the reasonable next step is to improve the data — and several of the largest inputs are facts about the company's history rather than fields on a form. Saying so plainly stops a team spending a week polishing a record that was already accurate, and redirects them to the inputs that do move.",
  "layer": "BRAND",
  "layerSlug": "brand",
  "object": "the firmographic profile",
  "severity": "LOW",
  "detectability": [
    "EXTERNAL_DATA"
  ],
  "failureClass": "TERMINAL_EXTERNAL",
  "authorities": [
    "HighLevel"
  ],
  "applicabilityText": "Applies to every 10DLC registration.",
  "universal": true,
  "remediation": "Accept the firmographic inputs and work the ones you control: an exact address match, a reachable phone, a website that describes the business, social profiles with history, a contact mailbox on the brand domain. For a genuinely new company, plan around the lower band rather than trying to raise it.",
  "notes": "Advisory, and it exists to stop wasted effort. What the user has to accept is that a young company with a new domain scores lower than an old one with the same paperwork — the route to volume for them is a campaign-level one, not a better-filled brand form.",
  "phase": "approval",
  "automated": false,
  "attestation": {
    "question": "Do you accept that company age, size and domain age set part of this score, and have you switched your effort to the inputs you control?",
    "howToCheck": [
      "Stop polishing a record that is already accurate. Company size, years in operation and domain age are facts about history, not fields.",
      "Work what does move: an exact address match, a reachable phone, a website that describes the business, social profiles with history, a contact mailbox on the brand domain.",
      "For a genuinely new company, plan around the lower band rather than trying to raise it."
    ],
    "failureLooksLike": "A week spent re-entering correct data. A young company with a new domain scores below an old one with identical paperwork, and the route to volume for it is campaign-level, not a better-filled form."
  },
  "url": "https://ekas.io/rules/10dlc/brand/brd-211/",
  "markdown": "https://ekas.io/rules/10dlc/brand/brd-211.md",
  "registry": "https://ekas.io/rules/10dlc/",
  "updated": "2026-07-25",
  "licence": "CC BY 4.0 — https://creativecommons.org/licenses/by/4.0/"
}