# BRD-211 — Some score inputs cannot be fixed by editing the form

> Company size, years in operation and domain age drive the trust score and cannot be improved by data entry.

- **Rule ID:** BRD-211
- **Layer:** Brand (`BRAND`)
- **Checks:** `the firmographic profile`
- **Severity:** LOW — Best practice. Worth fixing, rarely fatal on its own.
- **When it bites:** Gates approval — get this wrong and registration is refused
- **How it is detected:** External record we cannot query — reported as a warning to verify
- **Fix type:** Wait on an external system or a required interval
- **Required by:** HighLevel
- **Applies:** Applies to every 10DLC registration.
- **Canonical URL:** https://ekas.io/rules/10dlc/brand/brd-211/

## Why this rule exists

Once a business understands the score is data-driven, the reasonable next step is to improve the data — and several of the largest inputs are facts about the company's history rather than fields on a form. Saying so plainly stops a team spending a week polishing a record that was already accurate, and redirects them to the inputs that do move.

## How to fix it

Accept the firmographic inputs and work the ones you control: an exact address match, a reachable phone, a website that describes the business, social profiles with history, a contact mailbox on the brand domain. For a genuinely new company, plan around the lower band rather than trying to raise it.

## Check this yourself

**Do you accept that company age, size and domain age set part of this score, and have you switched your effort to the inputs you control?**

1. Stop polishing a record that is already accurate. Company size, years in operation and domain age are facts about history, not fields.
2. Work what does move: an exact address match, a reachable phone, a website that describes the business, social profiles with history, a contact mailbox on the brand domain.
3. For a genuinely new company, plan around the lower band rather than trying to raise it.

*What wrong looks like:* A week spent re-entering correct data. A young company with a new domain scores below an old one with identical paperwork, and the route to volume for it is campaign-level, not a better-filled form.

## Notes

Advisory, and it exists to stop wasted effort. What the user has to accept is that a young company with a new domain scores lower than an old one with the same paperwork — the route to volume for them is a campaign-level one, not a better-filled brand form.