{
  "id": "BRD-223",
  "slug": "brd-223",
  "title": "Website and contact email must be in place before an identity-plus vet",
  "statement": "The brand website and business contact email must be populated before an Authentication+ or RBM vet is ordered.",
  "rationale": "These vets verify the brand through its own domain and mailbox, so ordering one before either exists submits an examination with nothing to examine — it is refused on a missing field after the fee is taken. The two fields are optional on an ordinary brand, which is exactly why they are empty at the moment somebody decides to order the vet.",
  "layer": "BRAND",
  "layerSlug": "brand",
  "object": "brand.website + brand.business_contact_email",
  "severity": "BLOCKING",
  "detectability": [
    "DETERMINISTIC"
  ],
  "failureClass": "RETRY_FIELD",
  "authorities": [
    "TCR"
  ],
  "codes": [
    {
      "provider": "TCR",
      "code": "501",
      "remediable": true
    }
  ],
  "applicabilityText": "Applies to every 10DLC registration.",
  "universal": true,
  "remediation": "Populate the brand website and the business contact email, and let the update settle on the brand record, before placing the vet order. Done when both fields read back from the brand and the mailbox has been tested (BRD-119).",
  "example": "website: https://acmecoffee.com · business_contact_email: jane.doe@acmecoffee.com — both present before the order",
  "phase": "approval",
  "automated": true,
  "url": "https://ekas.io/rules/10dlc/brand/brd-223/",
  "markdown": "https://ekas.io/rules/10dlc/brand/brd-223.md",
  "registry": "https://ekas.io/rules/10dlc/",
  "updated": "2026-07-25",
  "licence": "CC BY 4.0 — https://creativecommons.org/licenses/by/4.0/"
}