{
  "id": "BRD-231",
  "slug": "brd-231",
  "title": "Identity information is frozen once Authentication+ completes",
  "statement": "After Authentication+ verification completes, brand identity information cannot be changed; a new brand must be created instead.",
  "rationale": "The completed verification is bound to the identity it examined, and the registry will not let that identity move underneath it — so an edit is refused rather than applied, and the only route to a corrected record is a new brand and a new verification. Discovering that after the campaigns are live is the expensive version, because they have to be rebuilt under the new brand.",
  "layer": "BRAND",
  "layerSlug": "brand",
  "object": "the identity fields after Authentication+",
  "severity": "BLOCKING",
  "detectability": [
    "DETERMINISTIC"
  ],
  "failureClass": "TERMINAL_EXTERNAL",
  "authorities": [
    "TCR"
  ],
  "applicability": {
    "entityTypes": [
      "PUBLIC_PROFIT"
    ]
  },
  "applicabilityText": "Applies when the brand is a public company.",
  "universal": false,
  "remediation": "Get the identity fields right before ordering Authentication+ — the legal name in particular, since that is the one people correct later. Where a change is genuinely required afterwards, plan a new brand and the migration of every campaign under it.",
  "notes": "The freeze is enforced at the registry. What the user has to do is treat the Authentication+ order as the point of no return for the identity fields, and run the checks in BRD-002, BRD-003 and BRD-093 before placing it rather than after.",
  "phase": "approval",
  "automated": true,
  "attestation": {
    "question": "Are the identity fields — legal name above all — confirmed correct before you place the Authentication+ order?",
    "howToCheck": [
      "Run the identity checks first: the IRS name match, the EIN, and the address against the registration record.",
      "Treat the Authentication+ order as the point of no return: afterwards the identity cannot be edited, only rebuilt as a new brand with every campaign migrated under it."
    ],
    "failureLooksLike": "A legal name is corrected after the vet completes. The edit is refused rather than applied, and the only route to a right record is a new brand and a rebuild of the live campaigns."
  },
  "url": "https://ekas.io/rules/10dlc/brand/brd-231/",
  "markdown": "https://ekas.io/rules/10dlc/brand/brd-231.md",
  "registry": "https://ekas.io/rules/10dlc/",
  "updated": "2026-07-25",
  "licence": "CC BY 4.0 — https://creativecommons.org/licenses/by/4.0/"
}