# BRD-231 — Identity information is frozen once Authentication+ completes

> After Authentication+ verification completes, brand identity information cannot be changed; a new brand must be created instead.

- **Rule ID:** BRD-231
- **Layer:** Brand (`BRAND`)
- **Checks:** `the identity fields after Authentication+`
- **Severity:** BLOCKING — Breaking this rule gets the submission rejected outright.
- **When it bites:** Gates approval — get this wrong and registration is refused
- **How it is detected:** Deterministic (settled in code from the submitted values)
- **Fix type:** Wait on an external system or a required interval
- **Required by:** TCR
- **Applies:** Applies when the brand is a public company.
- **Canonical URL:** https://ekas.io/rules/10dlc/brand/brd-231/

## Why this rule exists

The completed verification is bound to the identity it examined, and the registry will not let that identity move underneath it — so an edit is refused rather than applied, and the only route to a corrected record is a new brand and a new verification. Discovering that after the campaigns are live is the expensive version, because they have to be rebuilt under the new brand.

## How to fix it

Get the identity fields right before ordering Authentication+ — the legal name in particular, since that is the one people correct later. Where a change is genuinely required afterwards, plan a new brand and the migration of every campaign under it.

## Check this yourself

**Are the identity fields — legal name above all — confirmed correct before you place the Authentication+ order?**

1. Run the identity checks first: the IRS name match, the EIN, and the address against the registration record.
2. Treat the Authentication+ order as the point of no return: afterwards the identity cannot be edited, only rebuilt as a new brand with every campaign migrated under it.

*What wrong looks like:* A legal name is corrected after the vet completes. The edit is refused rather than applied, and the only route to a right record is a new brand and a rebuild of the live campaigns.

## Notes

The freeze is enforced at the registry. What the user has to do is treat the Authentication+ order as the point of no return for the identity fields, and run the checks in BRD-002, BRD-003 and BRD-093 before placing it rather than after.