# BRD-238 — Re-vet annually

> Brand vetting must be renewed each year, with the 2FA verification completed again to the brand email on file.

- **Rule ID:** BRD-238
- **Layer:** Brand (`BRAND`)
- **Checks:** `the vet age`
- **Severity:** HIGH — Rejected by at least one carrier or provider, and a common cause of failure at the rest.
- **When it bites:** Falls due after approval, once you are live and sending
- **How it is detected:** External record we cannot query — reported as a warning to verify
- **Fix type:** Wait on an external system or a required interval
- **Required by:** Aegis, CTIA
- **Applies:** Applies to every 10DLC registration.
- **Canonical URL:** https://ekas.io/rules/10dlc/brand/brd-238/

## Why this rule exists

A vet certifies the business as it was, and businesses move, rename and change hands — so the certification is time-boxed. The renewal goes to the email on file, which is often a person who has left, and the first sign that it lapsed is throughput dropping back to the unvetted tier.

## How to fix it

Diary the re-vet a month before the anniversary and confirm the brand email still reaches somebody first. Done when the renewal completes before the existing vet expires, rather than after throughput drops.

## Check this yourself

**Do you know the vet's anniversary date, and does the brand email still reach somebody who will act on the renewal?**

1. Diary the re-vet a month before the anniversary.
2. Check the brand email on file first — it is often a person who has left, and that is where the renewal and its 2FA land.
3. Treat the annual cadence as the prudent assumption; the research flags it as a secondary source rather than a published deadline.

*What wrong looks like:* The first sign the vet lapsed is throughput dropping back to the unvetted tier, weeks after the renewal mail went to a mailbox nobody reads.

## Notes

Flagged UNVERIFIED in the research — the annual cadence comes from a secondary source rather than from CTIA directly, so treat it as the prudent assumption rather than a published deadline. What the user has to do either way is keep the brand email monitored, since that is where the renewal lands.