{
  "id": "BRD-256",
  "slug": "brd-256",
  "title": "The low-score category does not apply to an identity appeal",
  "statement": "The LOW_SCORE appeal category is valid only for an external vetting appeal, never for an identity-status appeal.",
  "rationale": "Identity and score are decided by different processes, so an identity appeal filed under LOW_SCORE reaches a reviewer who cannot act on it and is refused. It is an easy mistake because a failed identity check and a poor score both present to the user as \"the brand did not pass\", and LOW_SCORE is the category that sounds like it covers both.",
  "layer": "BRAND",
  "layerSlug": "brand",
  "object": "appeal.appeal_categories",
  "severity": "BLOCKING",
  "detectability": [
    "DETERMINISTIC"
  ],
  "failureClass": "RETRY_FIELD",
  "authorities": [
    "TCR"
  ],
  "codes": [
    {
      "provider": "TCR",
      "code": "559",
      "remediable": true
    }
  ],
  "applicabilityText": "Applies to every 10DLC registration.",
  "universal": true,
  "remediation": "For an identity appeal, choose the category naming the field in dispute — business name, address or contact. Keep LOW_SCORE for appealing the result of an external vet. Done when the category matches which of the two decisions is being contested.",
  "example": "appeal_categories: [\"BUSINESS_NAME\"] on an identity appeal — LOW_SCORE only on a vetting appeal",
  "phase": "approval",
  "automated": true,
  "url": "https://ekas.io/rules/10dlc/brand/brd-256/",
  "markdown": "https://ekas.io/rules/10dlc/brand/brd-256.md",
  "registry": "https://ekas.io/rules/10dlc/",
  "updated": "2026-07-25",
  "licence": "CC BY 4.0 — https://creativecommons.org/licenses/by/4.0/"
}