{
  "id": "BRD-257",
  "slug": "brd-257",
  "title": "Keep the appeal explanation inside its limit",
  "statement": "The appeal explanation must be no longer than 1,024 characters.",
  "rationale": "The field is silently bounded, and an appeal is exactly the moment someone writes at length — the whole history of the registration, every correction attempted. The submission is rejected on the length rather than truncated, so the work is lost along with the attempt.",
  "layer": "BRAND",
  "layerSlug": "brand",
  "object": "appeal.explanation",
  "severity": "MEDIUM",
  "detectability": [
    "DETERMINISTIC"
  ],
  "failureClass": "RETRY_FIELD",
  "authorities": [
    "TCR"
  ],
  "codes": [
    {
      "provider": "TCR",
      "code": "501",
      "remediable": true
    }
  ],
  "applicabilityText": "Applies to every 10DLC registration.",
  "universal": true,
  "remediation": "Write the explanation as three sentences: what was decided, what is wrong with it, and what the attached document proves. Put the detail in the attachments, which is where a reviewer looks anyway. Done when the field is under 1,024 characters.",
  "example": "explanation: \"The brand was refused as unverified. The legal name on the registration matches the attached CP-575 exactly, including the comma before LLC. The address matches the same letter. Please re-run verification against the attached document.\"",
  "phase": "approval",
  "automated": true,
  "url": "https://ekas.io/rules/10dlc/brand/brd-257/",
  "markdown": "https://ekas.io/rules/10dlc/brand/brd-257.md",
  "registry": "https://ekas.io/rules/10dlc/",
  "updated": "2026-07-25",
  "licence": "CC BY 4.0 — https://creativecommons.org/licenses/by/4.0/"
}