{
  "id": "BRD-263",
  "slug": "brd-263",
  "title": "Appeal a missing status attribute even on a verified brand",
  "statement": "A VERIFIED non-profit or government brand must still appeal where its tax-exempt or government attribute is missing.",
  "rationale": "Verification and the status attribute are separate outcomes, and only the second one opens the use cases and the throughput the classification exists for — so a brand can be VERIFIED, look entirely healthy, and still be treated as an ordinary commercial sender. Nobody appeals a brand that passed, which is exactly why this sits unnoticed for months.",
  "layer": "BRAND",
  "layerSlug": "brand",
  "object": "the optional attributes + the appeal",
  "severity": "BLOCKING",
  "detectability": [
    "DETERMINISTIC"
  ],
  "failureClass": "RETRY_FIELD",
  "authorities": [
    "TCR"
  ],
  "applicability": {
    "entityTypes": [
      "NON_PROFIT",
      "GOVERNMENT"
    ]
  },
  "applicabilityText": "Applies when the brand is a non-profit and government.",
  "universal": false,
  "remediation": "Check the brand record for the tax-exempt or government attribute once verification completes. If it is missing, file an appeal in that category with the IRS determination letter or the authorising statute attached — do not re-register. Done when the attribute reads back on the brand.",
  "example": "tax_exempt_status: 501(c)(3) present on the brand record after verification — not merely claimed on the form",
  "notes": "Absorbs OPS-326, which states which identity statuses can be appealed and for which entity types. The check reads what the registration declares; whether the attribute was actually SET by the registry is something the user has to read off the brand record after verification, and this rule is the reminder to go and look.",
  "catalogIds": [
    "OPS-326"
  ],
  "phase": "approval",
  "automated": true,
  "url": "https://ekas.io/rules/10dlc/brand/brd-263/",
  "markdown": "https://ekas.io/rules/10dlc/brand/brd-263.md",
  "registry": "https://ekas.io/rules/10dlc/",
  "updated": "2026-07-25",
  "licence": "CC BY 4.0 — https://creativecommons.org/licenses/by/4.0/"
}