{
  "id": "BRD-267",
  "slug": "brd-267",
  "title": "Every brand field must be within its maximum length",
  "statement": "Each brand text field must be within the strictest cap its downstream targets enforce.",
  "rationale": "Over-long values are truncated or rejected depending on the provider, and Bandwidth applies the cap at provisioning rather than at vetting — so a brand can verify successfully and then fail when numbers are attached to it, which is the point at which nobody is looking at the brand record any more.",
  "layer": "BRAND",
  "layerSlug": "brand",
  "object": "all brand text fields",
  "severity": "BLOCKING",
  "detectability": [
    "DETERMINISTIC"
  ],
  "failureClass": "RETRY_FIELD",
  "authorities": [
    "Telnyx",
    "TCR",
    "Twilio",
    "Bandwidth"
  ],
  "applicabilityText": "Applies to every 10DLC registration.",
  "universal": true,
  "remediation": "Shorten the named field to its cap. Where a legal name genuinely exceeds 100 characters, use the first line of the IRS-registered name — that is what BRD-007 asks for anyway. Done when every field is inside its limit.",
  "example": "company_name: Acme Coffee Co, LLC — 19 of 100 characters",
  "notes": "Caps are the strictest across the documented targets, which is Telnyx for most fields: displayName, companyName, email, street, city, website ≤100; ein, phone, state ≤20; postalCode, stockSymbol ≤10; country exactly 2. TCR is looser on several, so a value inside these passes everywhere.",
  "phase": "approval",
  "automated": true,
  "url": "https://ekas.io/rules/10dlc/brand/brd-267/",
  "markdown": "https://ekas.io/rules/10dlc/brand/brd-267.md",
  "registry": "https://ekas.io/rules/10dlc/",
  "updated": "2026-07-25",
  "licence": "CC BY 4.0 — https://creativecommons.org/licenses/by/4.0/"
}