{
  "id": "BRD-269",
  "slug": "brd-269",
  "title": "No emoji in any brand field",
  "statement": "No brand field may contain an emoji or pictograph.",
  "rationale": "Brand fields are matched against tax and registry records, which hold plain text — an emoji guarantees the match fails, and several providers reject the payload outright. It arrives through display names copied from a social profile, where the emoji is part of how the brand presents itself.",
  "layer": "BRAND",
  "layerSlug": "brand",
  "object": "all brand text fields",
  "severity": "BLOCKING",
  "detectability": [
    "DETERMINISTIC"
  ],
  "failureClass": "RETRY_FIELD",
  "authorities": [
    "Telnyx",
    "TCR",
    "Twilio"
  ],
  "applicabilityText": "Applies to every 10DLC registration.",
  "universal": true,
  "remediation": "Remove the emoji from the named field. Keep it in your social profiles and your message content where it is fine — it is only the registry fields that must be plain. Done when every brand field is plain business text.",
  "example": "display_name: Acme Coffee — not \"Acme Coffee ☕\"",
  "phase": "approval",
  "automated": true,
  "url": "https://ekas.io/rules/10dlc/brand/brd-269/",
  "markdown": "https://ekas.io/rules/10dlc/brand/brd-269.md",
  "registry": "https://ekas.io/rules/10dlc/",
  "updated": "2026-07-25",
  "licence": "CC BY 4.0 — https://creativecommons.org/licenses/by/4.0/"
}