{
  "id": "BRD-270",
  "slug": "brd-270",
  "title": "Placeholder values are not answers",
  "statement": "Required brand contact and address fields must not hold placeholder values such as N/A, TBD or none.",
  "rationale": "A form that will not submit without a value teaches people to type N/A, and the field is then populated and useless — worse than empty, because nothing downstream flags it as missing. Reviewers read it as a business unwilling to give its own address, which is a much less charitable reading than the one that is true.",
  "layer": "BRAND",
  "layerSlug": "brand",
  "object": "brand contact and address fields",
  "severity": "BLOCKING",
  "detectability": [
    "DETERMINISTIC"
  ],
  "failureClass": "RETRY_FIELD",
  "authorities": [
    "TCR",
    "AWS",
    "Bandwidth"
  ],
  "applicabilityText": "Applies to every 10DLC registration.",
  "universal": true,
  "remediation": "Replace the placeholder with the real value. Where you genuinely do not have one — a business with no suite number, say — leave the field empty rather than filling it with a word. Done when every populated field holds real data.",
  "example": "street: 1240 Mission St, Suite 400 — not \"N/A\" and not \"TBD\"",
  "phase": "approval",
  "automated": true,
  "url": "https://ekas.io/rules/10dlc/brand/brd-270/",
  "markdown": "https://ekas.io/rules/10dlc/brand/brd-270.md",
  "registry": "https://ekas.io/rules/10dlc/",
  "updated": "2026-07-25",
  "licence": "CC BY 4.0 — https://creativecommons.org/licenses/by/4.0/"
}